BLOG

You explain your startup to someone. They nod. But when you ask them to repeat it back, they can’t. That’s a sign your messaging isn’t

You give a long answer. They still look confused. This happens because most startup messaging is too complex. Adarsh Awasthi, founder of ROI Valley, shares

You explain your startup. The person smiles. Then they change the subject. It feels like they didn’t like your product. But that’s often not true.